What is SEO?
Most Marketing Managers have a pretty good understanding of what search engine optimization (SEO) is. But let’s do a walkthrough for the sake of clarity.
SEO is the process of optimizing your website and pages to get organic traffic from search engines like Google and Bing.
Essentially, search engines work by collecting information from all over the Web and storing it in a database. Then, using an algorithm, they decide what pages they should show when a user types in a query.
For example, if I search for “seo copywriting” in Google, this is what I see: