A corporate identity or corporate image is the manner which a corporate, firm or business presents them selves to the public (such as customers and investors as well as employees).
With simple colour co-ordinated selection and few strokes of the pen, our designers, backend by years of experience, crafs some of the most elegant lasting designs for commercial use.
The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.
Concept development takes place early in the systems engineering life cycle. The success of the subsequent development of a system or capability can critically depend on the soundness of the foundation that is laid during the concept development stage. In their definitions of concept development, Kossiakoff et al. describe concept development as consisting of needs analysis (valid need and practical approach), concept exploration (performance to meet the need, feasible cost-effective approach), and concept definition (key characteristics that balance capability, operational life, and cost).
concept development in terms of four activities that identify and characterize user needs:
- Operational Needs Assessment—The application of operational experience to identify and characterize gaps in existing capabilities that significantly impede achieving the mission area objectives.
- Concept of Operations—A description of a proposed system characteristic in terms of the needs it will fulfill, from a user’s perspective.
- Operational Requirements—Statements that formally, unambiguously, and as completely as possible identify the essential capabilities and associated performance measures.
- High-Level Conceptual Definition—A clear description or model of the characteristics or attributes needed to address a specific set of requirements or capabilities.